The Rise of Pet Spending: Why We’re Treating Our Pets Like Family

In recent years, spending on pets has surged, driven by a shift in how we view and care for our furry companions. No longer just pets, dogs, cats, and other animals are increasingly seen as family members, deserving of the same level of care and attention.

This trend has sparked a boom in the pet care industry, with pet owners splurging on everything from premium foods to luxury grooming products.

Why Are We Spending So Much on Pets?

The rise in pet spending is not just about providing basic care. For many, pets are sources of comfort and companionship, especially in challenging times.

The COVID-19 pandemic accelerated this trend, as more people adopted pets to combat loneliness, leading to increased spending on food, vet care, and accessories. 

It is estimated that there an additional 3.2 million extra dogs entering UK households as a result of the flexible working arrangements the pandemic brought upon us.

According to the Pet Food Manufacturers’ Association (PFMA), UK pet owners spent an estimated £7.9 billion on pet care products and services in 2022, reflecting the growing trend of pets being considered part of the family.

The Humanisation of Pets

This shift in spending is part of a broader movement known as the humanisation of pets. Millennials and Gen Z, in particular, are treating pets as 'fur babies,' investing in products that reflect their own lifestyle choices. From vegan pet care products to gourmet meals crafted with high-quality, human-grade ingredients, the market is evolving to meet these new demands. This shift is evident in the rising popularity of brands offering fresh, natural, and tailored pet foods, reflecting a desire to provide pets with the same healthy, high-quality options that owners choose for themselves.

Growth Opportunities in the Pet Industry

The UK pet care market is poised for continued growth, with analysts forecasting significant expansion in the coming years. Major players such as Mars and Nestlé have heavily invested in their pet care divisions, recognising the sector's resilience and profitability even in challenging economic times.

The industry is attracting a diverse range of businesses, from innovative startups to established brands, all eager to capitalise on the increasing demand for premium pet care products.

This surge reflects the evolving relationship between pet owners and their pets, driving a thriving market for high-quality, specialised pet care solutions across the UK.

What This Means for Pet Owners

For pet owners, this boom means more choices than ever before when it comes to caring for their animals. Whether you're looking for nutritious meals, health supplements, or luxury grooming items, the market offers a wealth of options to meet your pet's needs.

The key is to seek out high-quality products that align with your pet's health requirements and lifestyle.

As pet care becomes increasingly sophisticated, it's clear that our furry friends are no longer just pets—they’re cherished family members.

The growing range of products and services reflects this changing dynamic, making it easier than ever for pet owners to give their companions the best of everything.

At Dewkes, we champion a natural, wholesome, and no-nastiness approach to dog health and nutrition. Discover our range of premium, healthy treats designed to keep your furry friends happy and thriving Here.